This month, we’re highlighting the work of a local winery that is eager to transition their business to more energy-efficient operations. Anatum Winery, owned by Christopher and Aerin Broaddus, is a small production vineyard, grape processing and winemaking facility, featuring a wine tasting room located in the outskirts of Watsonville.
Chris and Aerin are proud residents of the Pajaro Valley and enjoy being active in their community. Aerin is Vice Chair of CASA of Monterey County and sits on the Pajaro Valley Fire Protection District Board. Chris enjoys volunteering his time and providing financial support to local charities and organizations including the Santa Cruz County Fairgrounds Foundation, 4H and FFA, surrounding local schools, and the Pajaro Valley Chamber of Commerce and Agriculture, to name a few. Chris and Aerin value community reinvestment, which is why they make it a priority to evaluate their business’ growth in terms of fiscal and environmental responsibility.
Recently, Chris and Aerin hired their first regular employee. “Programs like the 3CE Ag Electrification Grant are amazing opportunities for small businesses like ours to grow in line with our values,” shared Chris. Anatum used the grant to replace a decades-old diesel forklift with a new electric model that is both more environmentally friendly and more efficient. The grant they received will leave room in their budget to go toward hiring a second employee. Anatum Winery hopes that 3CE will continue to make available to small businesses in the future since it really does make a difference.
To learn more about Anatum Winery, visit their website here and follow @anatumwines on Instagram.